Proposing the best of the ideas and serving them in front of your client is one of the greatest challenges that every company has to face. Everyone has to present their ideas in the most lucidly and transparently. The PowerPoint presentation can help to ease the task.
The PowerPoint presentation may help to pitch the best of the strategies to the investors or clients. Indeed, the PowerPoint presentation is often referred to as the pitch desk in the business world. The pitch deck comprises nearly 10 slides, with a font size no smaller than 30 points and the presentation shouldn’t exceed 20 minutes. To get the best out of the least should be the strategy adopted by firms. The experts suggest the following order of arrangement of slides in your pitch deck to transpire your idea effectively within time.
This will be the first slide of your presentation and it should comprise subtle words which would captivate the investor’s attention. Making a pitch deck for investors is no easy task. A boring beginning could probably decline the deal and drain out your effort. Make sure, to begin with, a purpose to deliver and summarize the objective of this project.
Problems that are going to wade away in due course of time shouldn’t be focused on the presentation. Come up with ideas that have a persistent toll in the market and require undivided attention with a quick solution. Make the investors realize the problem in the most effective way. You may use examples and make the investors realize the severity of the problem, which had been present but, nobody paid heed to it.
To make the content and the explanation engaging, share your experience and ask the investors whether they had faced the same or not. Once they get hooked to the problem then they will be keen to know the end solution of the problem. Never go overboard with information as this will break the investor’s interest.
By this stage, the investors will realize the problem to the core and would be ready to acknowledge the best way out of the situation. The best way to transpire your solution would be to use the visual effect of the solution. The visual display is more effective than verbal suggestions. If the pitch is for a design based product, then, a quick demo will help to make the investors understand the solution most lucidly. The procedure, result, and problem-solving technique should be given more importance on this slide.
It is important to realize the market size of the product. The extent of the impact of the solution has to be conveyed to gain the confidence of the investors. Make use of the available data in the market. An analyst will help you realize the overall impact of the solution. Put this across and make the investors realize the potential of gain from the plan.
It is important to convince them to put their money in your business model,, they will get a certain share of profit along with the invested amount. Formulate the slide while focusing on a single stream of the revenue-generating method. The most profitable method will help to get investors on board.
No business will evolve unless you have a competitor in the same niche. Competition pumps up the level of the game and pushes the competing parties to put across their best foot forward. However, you have to show the investors that the idea displayed is the best that will be brought in the market. A comparative analysis with the product of the competitors is the best way out to make them realize why your product will work and would see a surge in demand once it is out for use in the market.
Enhancing the demand for the product so that the product reaches the end users is important. Having a poor acquisition model will doom the pitch in front of the investors so work out on the marketing plan. It is important to illustrate which growth model will be adopted by the team to reach the end-users. Focusing on any three of the following will be appropriate.
-Sticky
-Viral or,
-Paid
If it is sticky then, illustrate the churn or retention rate and disclose the method of evolution over time. Also, if the marketing strategy is viral then lay stress on what will be the key performance indicator (KPI), reckon the viral coefficient and etc. If you have planned to make use of a paid marketing strategy then, how much it will cost together, should be disclosed to the investors.
Lay focus on your team and their field of expertise that will be beneficial for the project. Enchant the expertise and the experience that your team will bring on the table. If you don’t have experienced players on the field then, you may display the strength and other strong pertinent factors present in your team who’ll be executing the task together.
The pitch deck for start-ups has to be enthralling to make investors look no further to invest in a new plan. For this to happen, showcase them your number of achievements with the help of numbers and eminent people who have laid their confidence in your company’s plan. Start-ups can make use of the standard hypothesis to gain investor’s confidence in your company.
Investors need to acknowledge how their invested amount will be distributed and put to use most efficiently. Having a haphazard fund distribution plan can make investors suspicious regarding the execution of the plan. They may interrogate regarding the plan so, be ready to tackle those questions with constructive and well-planned solutions.
Make sure to tailor the pitch deck with your strengths and projections, which will help to showcase the determination and the effort that will be put into the plan. The investors will ultimately lay focus on the profit figures yet, you have to make them realize the end result is worth more than that.