Brand Registration on GeM - Cost, Documents, Procedure

Updated on February 18, 2025 01:44:24 PM

Sellers have to register their brand on the GeM portal in order to take part in the procurement process of the government. Brands may be listed as trademarks registered and trademarks that are not registered, as well as non-branded products. Sellers must first go through the obligatory GeM vendor assessment procedure to be granted OEM status prior to the registration of their trademarks on GeM. GeM's Vendor assessment procedure is an extensive assessment of a seller's capability and ability to provide products and services that are required by the state. The assessment process consists of an evaluation of the seller's financial stability, technical ability and previous performance. Sellers who have successfully completed the GeM vendor assessment process are granted OEM status. This allows them to list their brand on GeM portal and take part in procurement by the government.em vendor assessment process to get OEM status.

GeM is a government-owned e-marketplace that offers a single platform for sellers and buyers of services and goods. GeM is designed to increase efficiency and transparency in procurement by the government.

  • Deemed OEM Vendor Assessment
  • OEM Vendor Assessment

What is a Brand?

A brand is a name, symbol, or indicator that describes and separates a specific product from its competitors. A brand can be trademarked to safeguard its services and products from theft and malpractices.

Brand Registration on Gem

Brands list themselves on the "Government e-Marketplace." once the assessment process by Rail India Technical and Economic Service (RITES) is completed.

Listing is important for brands to distinguish themselves from other vendors on the GeM portal. It is also required to secure government procurement through the portal.

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Benefits of Brand Registration for sellers on the GeM portal

Brand Registration on the Government e-Marketplace (GeM) Portal offers numerous strategic advantages that can significantly boost your business operations and visibility.

  • Access to a Pan-India Market: Brand Registration provides access to a vast national marketplace, enabling you to connect with government departments and public sector organizations across India, driving increased sales opportunities.
  • Multiple Invoices for Orders: Sellers can generate multiple invoices for orders, making transaction management easier and more flexible, ensuring streamlined financial processes.
  • Security Against Delayed Payments: The GeM platform ensures timely payments, offering sellers security and reducing the risk of delayed or defaulted payments, improving cash flow management.
  • Dynamic Pricing Based on Market Trends: The GeM portal allows for dynamic pricing, giving sellers the flexibility to adjust their prices in real time based on market conditions, competition, and demand fluctuations.
  • Opportunity to Participate in Reverse Auctions or Bidding: Sellers can engage in reverse auctions or bidding events, where they can offer competitive prices to secure large orders from government agencies.
  • Easy Access to Government Entities and Departments: Brand Registration facilitates direct access to government organizations, enabling sellers to cater to a wide range of public sector requirements with minimal barriers.
  • Exclusive Benefits for Sellers from North-Eastern States and Jammu & Kashmir: The GeM platform provides special incentives and support for sellers from North-Eastern states and Jammu & Kashmir, fostering regional business growth and inclusivity.
Brand registration on GeM Portal
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Documents required for Brand Registration on GeM

To effectively list your brand on the GeM) you need to have the following documents: 

  1. Email ID of the applicant
  2. PAN number of business entity
  3. GSTIN along with billing address
  4. Bank account details of the entity
  5. Registration certificate of the business
  6. Aadhar and PAN detail of the applicant
  7. Income tax return (ITR) filing for the last 3 years
  8. CIN number is required (in the case of the company)
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Cost of GeM Portal registration

Registering your brand on the Government e-Marketplace (GeM) involves two primary fees: the Vendor Assessment Fee and the Caution Money Deposit.

Annual Turnover Vendor assessment Fee inclusive of GST
Up to 20 lakhs ₹ 871.61
From 20lakh - 1Cr ₹ 1743.22
More than 1 Cr ₹ 3486.44
Caution Money Deposit Fees
Seller Turnover less than 1 Crore Rs 5,000/-
Seller Turnover in between 1 Crore and 10 Crores Rs 10,000/-
Seller Turnover more than 10 Crores Rs 25,000/-

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Sell your products and services to government buyers by becoming an Original Equipment Manufacturer (OEM) on GeM

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Brand Registration procedure on GeM portal

You need to register your brand on GeM) to obtain streamlined government procurement opportunities. The Government e-Marketplace provides a simplified procurement platform for government organizations together with departments. Here's a guide:

Create a seller account on the GeM portal

The seller's first step is creating an account on the GeM portal. The Registration on GeM should be done by only the authorized person of the entity.

The seller can sign up on GeM using the Aadhar of a qualified person or director of a company.

Update organizations Profile

Applicants must provide complete business details and all documentation such as PAN details, address proof, and other required details.

Vendor Assessment by RITES

After the security deposit, applicants must apply for vendor assessment on GeM to get an OEM (original equipment manufacturer) certificate.

The vendor assessment process is obligatory for all the sellers and deemed OEMs to participate in public procurement. Vendor assessment is carried out by the Rail India Technical and Economic Service (RITES).

Listing of Brand on the portal

Once the OEM certificate is issued, applicants can list their brands in their respective categories and services.

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Conclusion

GeM initiative provides a fair market opportunity to micro, small and medium manufacturing and service industries. MSMEs can take immense advantage by registering themselves on the GeM portal and be eligible to get government tenders, bidding, and purchase orders. The bidding process on GeM is transparent and unbiased, providing small industries with an equal opportunity to function.

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Frequently Asked Questions (FAQs)

What is the Full form of GeM?

GeM is an abbreviation for Government eMarketplace. The GeM was started under the ministry of commerce to incorporate small businesses in government procurements and tenders.

What is L1 purchased in GeM?

L1 purchase enables direct procurement of Rs. 25,000 to 5,00,000 after a competitive comparison of prices from at least 3 vendors on the Gem portal.

Who can register on the GeM portal?

Per the guidelines, anyone can register on the GeM portal.

How much are GeM registration Fees?

GeM portal registration is free of cost. However, sellers are required to deposit caution fees as per their turnovers. Additionally, the Seller on Gem needs to burden the cost for GeM vendor assessment.

Annual Turnover Vendor assessment Fee inclusive of GST
Up to 20 lakhs ₹ 871.61
From 20lakh - 1Cr ₹ 1743.22
More than 1 Cr ₹ 3486.44
Caution Money Deposit Fees
Seller Turnover less than 1 Crore Rs 5,000/-
Seller Turnover in between 1 Crore and 10 Crores Rs 10,000/-
Seller Turnover more than 10 Crores Rs 25,000/-
How do I list products in GeM?

To list your products on the GeM portal, the seller must register themselves on GeM as OEM vendors. Once the OEM status is given, sellers can list their brands and products on GeM for public procurement.

What is OEM in GeM?

OEM is an abbreviation for "Original Equipment Manufacturer." OEM status is given to GeM sellers only after vendor assessment by the quality council of India.

What is the Q1 category in GeM?

oducts like Automobiles, KVIC, and ACASH are considered under the Q1 class products, and only white authorized GeM vendors can participate in this category.

Products on GeM are classed under four quadrants "Q1, Q2, Q3, Q4"; these classifications are made to ensure the quality and liability of sellers.

Is GST required for GeM registration?

Yes, GSTIN is obligatory for GeM portal registration for the applicants.

GeM registration in other States

GeM Registration in Delhi GeM Registration in Gurgaon GeM Registration in Gujarat GeM Registration in Ludhiana
GeM Registration in Ahmedabad GeM Regisistration in Uttar-pardesh GeM Registration in Noida GeM Registration in Madhya-pardesh
Gem Registration in Uttrakhand GeM Registration in Kolkata GeM Registration in Mumbai GeM Registration in Tamil Nadu
GeM Registration in Jammu and kashmir Gem Registration in Kerala

GeM consultancy service in different states

GeM Consultants in Delhi GeM Consultants In Mumbai GeM Consultants In Gujarat GeM Consultants In Uttar-pardesh
GeM Consultants In Hyderabad GeM Consultants In Ghaziabad GeM Consultants In Tamil-nadu GeM Consultants In Maharashtra