Updated on March 10, 2025 03:47:50 PM
A digital Signage License in India is now a legal necessity for all organizations and advertisers who install these digital displays, such as LED screens, electronic billboards, or any other interactive digital platforms for advertising purposes. With ever-evolving digital signage forming a popular means of advertising due to its dynamic, visually appealing appeal, it is managed under some regulations for public safety maintenance of urban aesthetics and minimization of distractions within high-traffic areas.
Digital signage also encompasses electronic advertisement formats that range from small LED boards in storefronts to huge outdoor billboards constructed in commercial spaces. Because of its great ability to incorporate rotating advertisements, video displays, and real-time updates, digital signage is considered one of the most powerful advertisement mediums. Its tendency to be a source of distraction and high profile viewing particularly in public spaces or near roadways has necessitated that the local governments check the strict licensing procedures before they can install it.
The process for procuring a license to erect a digital sign generally requires an application to the appropriate municipal corporation or urban authority outlining proposed details regarding the intended sign, such as its dimensions, location, and technical specifications. For more massive signs or if the sign is illuminated in any way, structural stability certificates and environmental impact assessments are required.
In India, a digital Signage License refers to any license bestowed for the installation and operation of digital displays to show advertising and information in the country. Among such technologies include LED and LCD screens containing multimedia content such as images, videos, and animations. Digital signage became popular within businesses due to its success in engaging the targeted audience and delivering targeted messages in the retail, hospitality, transportation, and health sectors.
India has municipal regulations that govern the process of licensing itself; the rules make sure digital signage across the country does not compromise on safety and infringes upon public space. For instance, in Delhi, the Outdoor Advertising Policy dictates minute specifications regarding the setup conditions for the setting up of digital signage in order to enhance road safety and minimize distractions for drivers on the roads.
Digital Signage Licenses in India are categorized under various conditions such as the location, type, and usage of the signage. Diverse types of licenses will typically mirror the very nature and needs that exist for different digital displays. Below are the major types of digital Signage Licenses found in India:
Required documents Digital Signage Licenses in India are given below:
Generally, the process of applying for a Digital Signage License in India follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
Charges for a Digital Signage License in India depend on the type, size, location, and duration of Digital signage. Larger, lighted, or digital signs are much more expensive than smaller, less complicated signs. Tabulated below is the fee structure for Digital Signage License in India:
| Types of Signage | Size sq. ft | Government fees ₹ |
|---|---|---|
| Small digital displays | 50 sq. ft | ₹5,000 to ₹20,000 |
| Medium digital billboards | 500 - 200 sq. ft. | ₹20,000 to ₹50,000 |
| Large digital billboards | Above 200 sq. ft | ₹50,000 to ₹1,00,000 |
Professional fee for a Digital Signage License in India starts from ₹ 15,000.
Note: The aforementioned fees are exclusive of GST.
Digital signage has become one of the most rapidly booming forms of advertisement in India, especially in the urban landscape. Its installation is strictly regulated, among which lies the proper acquisition of a license so as not to disrupt safety and aesthetics. The license fees also depend on the location and size of the signage itself. Hence, one needs to check with the local authorities before any installation can be carried out.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
.svg)
A digital Signage License is a form of license that would be necessary to install and operate in the form of digital displays in advertisement information dissemination, especially LED and LCD screens.
Largely, the digital Signage Licenses come from the local municipal authority where a municipality can compel or issue the business to keep to safety and regulatory standards.
Though most of them have to be enacted to promote road safety and reduce distraction among drivers, some limitations with regard to placement, display time, and frequency may need to be put in place.
Indeed, failure to obtain a valid license results in operating digital signage to the chagrin of authorities that may enforce fines or even remove the display.
Speak Directly to our Expert Today
Reliable
Affordable
Assured
Call us on
+91 9821113117
[Mon - Sat, 10am - 7pm]
Write to us
8th Floor, Bhandari House - 91, 804,
Nehru Place, New Delhi 110019
Reliable
Affordable
Assurity
They've been very helpful in our registration with ICEGATE. It was a small thing with a small amount paid which somehow escalated to a very painful procedure. Never did they say "You've only paid so much. It's too much effort for us.".
Very pleased with their service. Prompt, professional and great communication. Definitely recommend. Special mention for Ms. Razia - she handled our case.
Professional Utilities is fully professional in their work, Rates are too low and genuine. Services and satisfaction are high so I highly recommended Professional Utilities.
They are one of the most genuine and reasonable people. I applied for lmpc certificate through them and they charged me a very nominal amount as compared to what other firms asked .
