Updated on March 10, 2025 03:46:01 PM
A license for outdoor advertising signage in India is a legal permit for businesses and organizations to put up their advertisements along public roads, highways, cities, etc., in the form of billboards, hoardings, banners, and illuminated signs. The regulatory system for such a license is supposed to be local municipal authorities that implement rules like size, kind, and placement of signage under the general safety and environmental standards.
To gain an outdoor advertising license, businesses apply to the municipal corporation of their area, providing all the details, including the proposed location, size, and content of the sign. An advertisement can also require permits from a department of traffic, town planning, or the environment, depending on whether it is situated on a highway or in a built-up area. The sum for these licenses is based on how large and exposed the signage is and how in prominent business areas. Adherence to these laws helps businesses advertise their brand legally without a fine and also not vandalize public spaces.Of course, if the local authorities have stipulated the standards in legal, environmental, and aesthetic criteria, getting the right Signage License will bring that business to advertising with all signs that it complies.
An outdoor advertising Signage License is a legal permit for displaying advertisements outdoors on billboards, hoardings, and banners. It is a lawful permission given by the state to abide by the local requirements in the safety, aesthetic, and urban planning regulations. It is issued by the municipal authorities or urban local bodies who have the responsibility for the sitting and design of outdoor signage.
To obtain this license, an application should be completed more elaborately. Application documents can consist of proof of property and design plans for signage, among others, besides a safety certification document. Most applicants pay a fee, which might depend on the location and type of sign applied.
Licenses are under an obligation to ensure public safety by clearing obstructions on pedestrian pathways and lanes of traffic, maintaining visual integrity, and ensuring that advertisement does not violate any zoning laws or ordinances in the locality.
In India, licenses for outdoor advertising signage come in different forms, as classifications are based on the characteristics of the signage, location, and size. Some of the common ones are as follows:
Required documents are outdoor advertising Signage Licenses in India given below:
Generally, the process of applying for an outdoor advertising Signage License in India follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
Fees for outdoor advertising Signage Licenses in India are given below: Charges for an Outdoor Advertising Signage License in India depend on the type, size, location, and duration of signage. Larger, lighted, or digital signs are much more expensive than smaller, less complicated signs. Tabulated below is the fee structure for Outdoor Advertising Signage Licenses in India
| Types of Signage License | Size Sq.ft | Government fees₹ |
|---|---|---|
| Small outdoor signage | 50 sq. ft. | ₹1,000 to ₹5,000 |
| Medium outdoor signage | 50 - 200 sq. ft. | ₹5,000 to ₹15,000 |
| Large hoardings/billboards | Above 200 sq. ft. | ₹15,000 to ₹50,000 |
| Illuminate / Digital | Any size | ₹20,000 to ₹1,00,000 |
Professional fee for an Outdoor Advertising Signage License in India starts from ₹ 15,000.
Note: The aforementioned fees are exclusive of GST.
Getting an outdoor advertising Signage License is a very important step for any business that would like to gain appeal for its products or services in public spaces. The license ensures conformity with the local municipal regulations in respect of the safety, aesthetics, and environmental impact of such displays. The varied forms of Signage License-covering licensable hoardings, illuminated signs, and transit advertising can fulfill many different types of advertisement needs.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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An outdoor advertising Signage License is permission granted through legal means to allow the display of advertisements from a billboard or hoarding.
In general, the licensing authority for signage is the local body, such as the urban local body or municipal corporation, according to regional regulations.
It should take at least 30 days to process a Signage License from the date of submission of the application.
Displaying an advertisement sign without any form of license may attract fines, penalties, or even seizure of the displayed signs by local authorities.
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