Updated on March 10, 2025 03:48:44 PM
Pole banner signage is one of the most common outdoor advertisements that can be seen lining the streets and main areas of business districts and events within India. Fabrics or vinyl strips run along light poles or structures erected for this purpose and often render great service in communicating powerful visual business and organizational messages.
A distinct form of pole banner sign is typically considered part of the broader category of outdoor advertising in India and therefore would have its regulation either at the municipal or state level. Thus, the specific rules or licensing requirements would be quite different from one city to another or between different states.
Businesses or individuals interested in the pole banner signage will thus have to research and adhere to local regulations, which can only be sourced through a source, such as liaising with the local authorities or consulting an agency that is conversant with local laws on advertising. While this can be an effective way of advertising, it often has to be weighed against the need to avoid visual clutter and maintain urban aesthetics
Many Indian cities are thus building more integrated policies to manage this form of outdoor advertising. For specific requirements and processes, it is always preferable to contact the local municipal authority. Regulations in India may vary immensely. between jurisdictions, so it is always better to check with the authorities locally.
In India, a license for pole banner signage is a legal permit received from local municipal authorities that regulates the installation of advertisement or information banners on utility poles, streetlights, or other public infrastructure. Pole banners are mainly used to highlight an event, business, public service, or festive decoration. Since pole banners are erected in relatively high-visibility public places, their installation and design must comply with safety and aesthetic requirements set by the governing authority.
On the whole, the pole banner Signage License is in place to ensure that persons erecting the banners do not cause any obstruction to pedestrian security or car safety while at the same time not detracting from the looks of the urban landscape. Thus, the banners must be size-appropriate, material-appropriate, and placed in a manner that does not obstruct traffic signs or provide distractions.
India classifies pole banner Signage Licenses into various categories, including the purpose and location of the banner and how long it would be installed. Here are the main types of pole banner Signage Licenses in India:
Required documents for Pole Banner Signage Licenses in India are given below:
Generally, the process of applying for a Pole Banner Signage License in India follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
Charges for a Pole Banner Signage License in India depend on the type, size, location, and duration of Pole Banner Signage. Larger, lighted, or digital signs are much more expensive than smaller, less complicated sign. Tabulated below is the fee structure for Pole Banner Signage License in India:
| Types of Signage | Size sq. ft | Government fees ₹ |
|---|---|---|
| Commercial pole banner | Less than 50 sq. ft. | ₹5,000 to ₹10,000 |
| Event-specific | Any size | ₹500 to ₹2,000 |
| Government / public service pole banner | Any size | Exempt or nominal fees |
| Politician campaign pole banner | 50 to 100 sq. ft. | ₹500 to ₹5,000 |
| Non-profit/educational pole banner | Any size | ₹1,000 to ₹5,000 |
| Festive decorative pole banner | Any size | ₹500 to ₹5,000 |
Professional fee for a Pole Banner Signage License in India starts from ₹ 15,000.
Note: The aforementioned fees are exclusive of GST.
Each type of pole banner Signage License in India has a different purpose with prescribed regulation, according to the place, topic, and time duration. Every municipal authority plays a great role in providing approval for each license to assure public safety and beautify the city. The applicant must follow the local rules to get the license they need, which includes several issues related to designing or placing restrictions.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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An application form, along with a no-dues certificate from the ULB and all documentation laid down under local legislation, would be necessary to get a pole banner Signage License.
In case all the paperwork is in order, the period taken in delivering service for giving the license of pole banner signage usually ranges to about 15 days.
Yes, temporary pole banners typically must be applied for separately and may apply under a short-term permit, with such requirements as size limitations and duration of placement, consistent with local ordinances.
The pole banners put within the city in unauthorized locations suffer the heavier punishments of fines and imprisonment. Competent local authorities can remove such banners and impose higher penalties for violating advertisement laws and regulations.
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