Updated on March 10, 2025 03:50:26 PM
Roadside advertisement signage along the urban and rural vistas of India is widespread, providing businesses with a means of advertising their wares and products and publicizing them to potential consumers. Advertising is in the form of hoardings, billboards, pole kiosk shelters for buses, digital signs, and others. With the growth of cities and the resultant visual clutter, licensing and regulation of roadside advertisements have become that much more important.
In India, such licensing usually happens through municipal or state-level administrations and can lead to a whole set of rules and procedures. The usual authority responsible for issuing licenses is the local municipal corporation, urban development authority, or dedicated advertising regulatory body.
Normally, the licensing process involves an application with the proposed location, size, and design of the advertisement and safety certifications about the structuring. Applicants may also be obliged to give information on the intended period of the display and the nature of the advertisement.
Moreover, licenses in roadside advertisements may levy fees highly variable and dependent upon the size of the signboard, type, and location. For example, some cities fix a given fee for all of the road advertising, while others consider auction systems to collect money concerning the most prime advertising spots.
A roadside advertisement Signage License in India is an official license issued to business houses or individuals by municipal authorities or state agencies to legally brand alongside public roads and highways. This license ensures that the advertisements, which can be billboards, banners, or digital displays, are in conformation with safety, aesthetic, and location regulations. Roadside advertisements have proven to be a great avenue for reaching the audience along the length and width of a high-traffic zone.
In exchange for the permit, applicants must produce certain documents showing the design, size, and location of their sign. Approval shall be granted provided that said advertisement will not interfere with traffic movement, pose a threat to public safety, or violate municipal zoning. ordinances. Size, content, and location requirements for roadside signs differ in each state and even from town to town.
In India, there are different sorts of roadside advertisement Signage License categories, which classify them according to the type of advertisement, size, location, and duration of the advertisement. The main types include:
Required documents for a Roadside Advertisement Signage License in India are given below:
Generally, the process of applying for a Roadside Advertisement Signage License in India follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
Charges for a Roadside Advertisement Signage License in India depend on the type, size, location, and duration of Roadside Advertisement Signage. Larger, lighted, or digital signs are much more expensive than smaller, less complicated signs. Tabulated below is the fee structure for a Roadside Advertisement Signage License in India:
| Types of signage (location) | Size sq. ft | Government fees ₹ |
|---|---|---|
| Cities | Up to 100 sq. ft | ₹20,000 to ₹1,00,000 |
| Highways (national/state) | Large over 100 sq. ft. | ₹50,000 to ₹3,00,000 |
| Rural areas | Small below 50 sq. ft. | ₹5,000 to ₹50,000 |
| Temporary banner ads | Any size | ₹500 to ₹2,000 (per day) |
Professional fee for a Roadside Advertisement Signage License in India starts from ₹ 15,000.
Note: The aforementioned fees are exclusive of GST.
A license is required for roadside advertisement signage by businesses that want to project their products and services along the roads and highways of India. It ensures the proper signage as per local regulations regarding size, safety, and aesthetic outlook. Therefore, this license will not only help the business reach a wider market but also facilitate smooth organization and aesthetic development of cities.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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A permit given by municipal corporations or other urban entities to enterprises allows them to place advertisements, banners, or hoardings on public roadways or areas. It guarantees adherence to rules about aesthetics, public safety, and other matters.
These plans should be submitted together with the design, dimensions, and location to the concerned authority. Then, they go for inspection and payment of fees.
It is typically issued by local municipal authorities, urban development bodies, or state governments, depending on the jurisdiction and location of the signage.
Own or lease the property on which your sign will be placed. Compliance with local zoning laws.
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