Updated on March 07, 2025 12:19:56 PM
Signage is the most important part of urban advertising, and in this crowded metropolis like Delhi, outdoor signage is a vital vehicle for the establishment of brand visibility, and attracting customers. Small boards outside shops and large billboards—this is one of the most visible forms of advertisement.
However, in Delhi, the installation of any type of outdoor advertisement, be it a billboard, digital display, or even just a signboard, requires a Signage License. The license is issued by the local municipal bodies so that the sign ensures non-violation against the safety, environmental, and aesthetic orders in the city.
A license for the signage is permission necessitated to keep up an outdoor advertisement or sign on public or private property. This license is issued by the local governing bodies such as MCD, NDMC, and DDA in New Delhi.
It regulates the signs installed to avoid a mess, traffic hazard, or any other obstruction in the city to make it safe according to safety standards and aesthetically good according to urban planning rules.
Because of this special status, all the policies on signage in Delhi portray a balance struck between commercial necessities, the beautification of the city, and maintaining the historical characteristics of the city, particularly in historically significant locations and government zones.
Signage licensing in the capital city of India, Delhi, is a long process and is strictly governed by various authorities, starting with the Municipal Corporation of Delhi (MCD) and the New Delhi Municipal Council (NDMC), them govern their areas. This system looks toward aesthetic beauty, public safety, and management of advertising in this historic and very politically significant metropolis.
Delhi signage regulations cover a whole range of formats: billboards, shopfronts, digital displays, transit advertising, and temporary banners for events. Normally, one would have to submit detailed proposals to the concerned authority, mentioning design details, locating the spot, and providing certificates regarding structural safety.
Delhi is a unique place, policies around signage sometimes are a balance between commercial needs, the beautification of the urban area, and maintaining the look and feel of the old city. Places of historical importance, which are government zones, require special consideration.
There exist various types of Signage Licenses in Delhi, categorized based on the category, size, and nature of signage. Below are some common types of Signage Licenses in Delhi:
Required documents are Signage License in Delhi given below:
Generally, the process of applying for a Signage License in Delhi follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied for online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
The fee structure for a Signage License in Delhi depends on several factors, such as the size, type, and location of the signage.
| Types of signage | Size sq.ft | Government fee ₹ |
|---|---|---|
| Shop Signboard | Up to 15 sq. ft. | ₹1,000 to ₹5,000 |
| Medium Signboard | 15 to 40 sq. ft. | ₹5,000 to ₹20,000 |
| Large Signboard | 40 to 100 sq. ft. | ₹20,000 to ₹50,000 |
| Extra Large Hoardings | Above 100 sq. ft. | ₹50,000 to ₹1,00,000 |
| Digital LED Displays | Any size | ₹10,000 to ₹50,000 |
| Illuminated Signs | Any size | ₹50,000 to ₹2,00,000 |
| Temporary Event Banners | Up to 40 sq. ft. | ₹1,000 to ₹10,000 |
| Pole/Lamp Post Advertisement | Up to 20 sq. ft. | ₹2,000 to ₹10,000 |
Professional fee for Signage License in Delhi starts from ₹15,000.
Note: The aforementioned fees are exclusive of GST
Even a license for signs is an essential business need if the brand needs to market in Delhi's competitive business circle. MCD, NDMC, and DDA rules regarding installing signage to ensure safety, aesthetics, and legality if done through the proper application process and with the necessary fees. Businesses will be able to avoid penalties and ensure that their signage benefits the area positively toward cityscapes.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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An advertisement license is permission given by the municipal authority; it may be that of the Municipal Corporation of Delhi (MCD), New Delhi Municipal Council (NDMC), or even the Delhi Development Authority (DDA).
A signed license ensures that your sign adheres to the regulations of local laws, safety standards, and aesthetic rules. Failure to have a valid license would penalize a business with a fine, the removal of unauthorized signage, and other things.
A Signage License is usually valid for one year, after which it must be renewed annually.
Yes, certain size restrictions are pretty strict for signage—even more so, for residential and heritage areas. The most common shop signboard sizes are 15 to 40 sq. ft., while hoardings in commercial zones can reach a much larger size.
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