Updated on January 02, 2025 05:48:44 PM
A signage license is a legal permit issued by municipal corporations, urban development authorities, or local governing bodies for the right and freedom to display signs of advertisements, banners, billboards, or just plain signs. This license ensures that signage complies with specific regulations concerning safety, aesthetics, zoning laws, and the environment in general. This license ensures visual integrity, safety, and organizational functionality within urban spaces.
Suppose signs are set up or otherwise placed in an inappropriate or oversized manner. In that case, they can overload the view of the surrounding environment, hinder the flow of traffic circulation, or potentially threaten people. The signage license is, therefore, essential for the balanced integration of advertisements in the city's visual environment without negative influences on public spaces and without dangers for people.
There are several kinds of licenses for signs: outdoor signage, shop-front signs, digital signage, and temporary banners for one-off events. One of the most important roles of signage in advertising and communication is avoiding problems resulting from improper placement and installation—the kind that may lead to visual clutter, cause obstruction to traffic flow, or even create safety hazards in public spaces.
India has a Signage License, virtually legal permission for putting up and displaying hoardings, banners, advertisement display signs, or any other type of boards in public or private premises. It can be awarded by the local municipal corporation or an urban development body for obtaining your signage as complying with the rules governing standards of safety, aesthetics, and laws on the use of land.
It is required for all those who want to advertise their products or services through hoardings and other things above ground level in cities or commercial zones.
There are different kinds of signage licenses to suit the type of sign, such as outdoor advertising sign licenses incorporating billboards and hoardings, building signs for commercial property, LED display signs that form part of digital signage, and short-term signs for a particular occasion or event.
There are licenses in India based on the nature, size, and locations of the signs or advertisements:
Required documents are signage licenses in India given below:
Generally, the process of applying for a signage license in India follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of signage licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
Charges for a Signage License in India depend on the type, size, location, and duration of signage. Larger, lighted, or digital signs are much more expensive than smaller, less complicated signs. Tabulated below is the fee structure for Signage Licenses in India:
| Type of Signage | Size (sq. ft.) | Government Fees (₹) |
|---|---|---|
| Temporary Signage | 1 – 50 sq. ft. | ₹500 – ₹2,000 |
| 50 – 200 sq. ft. | ₹2,000 – ₹5,000 | |
| Above 200 sq. ft. | ₹5,000 – ₹15,000 | |
| Permanent Signage | 1 – 50 sq. ft. | ₹1,000 – ₹3,000 |
| 50 – 200 sq. ft. | ₹4,000 – ₹10,000 | |
| Above 200 sq. ft. | ₹10,000 – ₹30,000 | |
| Illuminated/Digital | Any size | ₹5,000 – ₹50,000 |
| Hoardings (Outdoor) | Any size | ₹20,000 – ₹1,00,000 |
Professional fee for Signage License in India starts from ₹15,000.
Note: The aforementioned fees are exclusive of GST
Obtaining a Signage License in India is a legal necessity for any firm that advertises through exterior signs. The process involves compliance with local municipal regulations that pertain to the safety, environmental, and aesthetic considerations of signage. There are various types of signage licenses based on location, size, and type; thus, businesses need to pick the correct type and procedure to follow in their application process.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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A permit giving a firm lawful right to erect signs is known as a signage license. It is required before displaying, erection, alteration, or replacement of any outdoor advertisements.
In general, they serve a few common purposes: to communicate promotion, identification, provision of information, directional purposes, or to promote safety. 20 Sept 2021
Because the signs are going to be advertisements for the business, their cost must be included in the budget to be spent on marketing and advertising. These are billboard signs or signs that appear in front of stores, among other similar advertising features.
Any appliance, construction, sign, or signboard attached to, mounted on, or so related to or displayed from a building to attract the attention of the public for advertisement, identification, or communication.
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