Updated on March 07, 2025 12:19:58 PM
A Signage License has, therefore, become one of the most important structures through which brands can promote and create an identity in the state of Uttar Pradesh (UP). It could range from the smallest shop sign in the crowded market to the biggest corporation display board along the highway, as these businesses use several forms of signage for their customers
However, erecting such signage is only permissible with a legal permit, known as a Signage License. It aims to discuss the essential requirements of acquiring a license to display notice boards in Uttar Pradesh, types of licensees, application procedure, fees, and regulations.
These regulate the issuance of signage permits considering urban development plans, safety considerations, and the public environment. The Uttar Pradesh Advertisement Control Act regulates the erection of signage, hoardings, and billboards throughout the state, including and defining size restrictions, placement rules, and environmental concerns.
Business people or individuals willing to install signage in Uttar Pradesh need to contact the local municipal authority or a local consultant who is conversant with the local-specific regulations to be adopted at the target location. This ensures that existing rule stipulations are maintained and possible litigation or penalties are avoided.
Uttar Pradesh is India's most populous state; its urban and rural landscape is very diverse, with different approaches to signage regulation across the cities and towns. Signage licensing and regulation fall within the state government in association with the municipalities, thus ensuring that it is maintained aesthetically, public safety is guaranteed, and revenue is generated.
In addition, though there may be general guidelines set by states, actual regulations vary significantly between each city in Uttar Pradesh. For instance, big cities such as Lucknow, Kanpur, or Varanasi would follow stricter, nearly more detailed rules than tiny towns.
Updating signage regulations is only one part of the effort toward modernizing the state's approach to urban development. It may mean doing away with any messy application processes, and perhaps making online systems for license applications and renewals, staying up with the new advertising technologies.
There exist various types of Signage Licenses in Uttar Pradesh, categorized based on the category, size, and nature of signage. Below are some common types of Signage Licenses in Uttar Pradesh:
Required documents are Signage Licenses in Uttar Pradesh given below:
Generally, the process of applying for a Signage License in Uttar Pradesh follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
The fee structure for a Signage License in Uttar Pradesh depends on several factors, such as the size, type, and location of the signage.
| Types of signage | Size sq.ft | Government fee ₹ |
|---|---|---|
| Small signboard | Up to 15 sq. ft. | ₹1,000 to ₹10,000 |
| Medium signboard | 15 - 40 sq. ft. | ₹10,000 to ₹30,000 |
| Large signboard | 40 - 100 sq. ft. | ₹30,000 to ₹50,000 |
| Extra large hoarding | Above 100 sq. ft. | ₹50,000 to ₹1,00,000 |
| Illuminated signage | Any size | ₹10,000 to ₹50,000 |
| Digital / LED displays | Any size | ₹50,000 to ₹2,00,000 |
| Temporary event banner | Up to 40 sq. ft. | ₹1,000 to ₹10,000 |
| Street pole/lamp post signage | Up to 20 sq. ft. | ₹5,000 to ₹15,000 |
| Directional/wayfinding signs | Small under 20 sq. ft. | ₹1,000 to ₹10,000 |
| Roof signage | 40 to 100 sq. ft. | ₹20,000 to ₹50,000 |
| Advertising kiosks | 10 to 20 sq. ft. | ₹5,000 to ₹20,000 |
| Highway billboards | Large above 100 sq. ft. | ₹50,000 to ₹2,00,000 |
Professional fee for a Signage License in Uttar Pradesh starts from ₹15,000.
Note: The aforementioned fees are exclusive of GST
A signed license, in the context of the State of Uttar Pradesh, is a license that business establishments gain to lawfully advertise and promote services using outdoor displays. This will then translate into an application followed by all the proper documentation but subsequently payment of a fee due with complete compliance with the local regulations. To escape legal cases and ensure public safety, as well as improve one's visibility within a growing competitive market, businesses must acquire the much-needed license while following set guidelines.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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A Signage License from the Uttar Pradesh Authority is a kind of permit issued by regulatory bodies for businesses to mount outdoor advertising materials, including signboards, banners, hoardings, or digital displays. This will ensure that the signage does not violate local regulations, safety standards, or aesthetics.
A Signage License is such a measure that will ensure that the advertisement outdoors is safe and does not obstruct paths and scenes, and most of all, it follows the rules of Uttar Pradesh Authority zoning and aesthetics. Unauthorized signage may attract penalties, fines, or removal from authorities.
The Signage License is one year in duration and hence renewed every year.
No, the law prohibits installing signage without a license, and the respective authorities may seize the signage, impose a penalty, or collect fines ranging between ₹5,000 and ₹50,000 and above for the offense.
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