Trademark Class 35

This is a detailed guide to Class 35 of the trademark classification framework. Trademarks must be applied for or registered within specific categories, each representing a distinct classes of goods & services. In this discussion, we will focus on the trademark classification of goods comprehensively outlined in Class 35. For a complete overview of all trademark categories, please refer to our extensive trademark category finder. You can explore different trademark divisions, including this one, on our main page featuring all trademark categories.

Trademark Class 35: Business Services and Consulting

The following services are classified under Class 35: Services rendered by persons or organizations principally with the object of:

1. Help in the working or management of a commercial undertaking
2. Help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

Class 35 includes mainly

• the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
• services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
• services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.

The following services must NOT be classified under Class 35:

• services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise.

Comprehensive list of goods classified under Trademark Class 35

• administrative processing of purchase orders
• advertising / publicity
• advertising by mail order
• rental of advertising time on communication media
• rental of advertising space
• production of advertising films
• advertising agencies / publicity agencies
• auctioneering
• bill-posting / outdoor advertising
• rental of billboards [advertising boards]
• book-keeping / accounting
• business management of reimbursement programmes for others / business management of reimbursement programs for others
• providing business information via a web site
• business research
• business investigations
• business appraisals
• business information
• business project management services for construction projects
• business management for freelance service providers
• business management of sports people
• business management of performing artists
• business management of hotels
• business inquiries
• business management assistance
• business efficiency expert services
• advisory services for business management
• business organization consultancy
• business management and organization consultancy
• business management consultancy
• professional business consultancy
• business auditing
• commercial information agencies
• commercial intermediation services
• provision of commercial and business contact information
• commercial or industrial management assistance
• commercial administration of the licensing of the goods and services of others
• commercial information and advice for consumers [consumer advice shop]
• compilation of statistics
• compilation of information into computer databasescomputerized file management
• cost price analysis
• data search in computer files for others
• demonstration of goods
• design of advertising materials
• direct mail advertising
• dissemination of advertising matter
• distribution of samples
• document reproduction
• drawing up of statements of accounts
• economic forecasting
• employment agencies
• import-export agencies
• invoicing
• layout services for advertising purposes
• provision of an on-line marketplace for buyers and sellers of goods and services
• on-line advertising on a computer network
• marketing studies
• marketing research
• marketing
• modelling for advertising or sales promotion
• negotiation and conclusion of commercial transactions for third parties
• news clipping services
• arranging newspaper subscriptions for others
• office machines and equipment rental*
• opinion polling
• organization of fashion shows for promotional purposes
• organization of trade fairs for commercial or advertising purposes
• organization of exhibitions for commercial or advertising purposes
• outsourced administrative management for companies
• outsourcing services [business assistance]
• pay per click advertising
• payroll preparation
• personnel management consultancy
• personnel recruitment
• rental of photocopying machines
• photocopying services
• presentation of goods on communication media, for retail purposes
• price comparison services
• procurement services for others [purchasing goods and services for other businesses]
• psychological testing for the selection of personnel
• public relations
• publication of publicity texts
• publicity material rental
• radio advertising
• relocation services for businesses
• retail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies
• sales promotion for others
• rental of sales stands
• search engine optimization / search engine optimisation
• secretarial services
• shop window dressing
• shorthand
• sponsorship search
• arranging subscriptions to telecommunication services for others
• systemization of information into computer databases
• tax filing services
• tax preparation
• telemarketing services
• telephone answering for unavailable subscribers
• television advertising
• transcription of communications [office functions]
• typing
• updating and maintenance of data in computer databases
• updating of advertising material
• rental of vending machines
• web site traffic optimization / web site traffic optimisation
• word processing
• writing of curriculum vitae for others / writing of résumés for others
• writing of publicity texts