Updated on March 25, 2025 11:08:10 AM
Government e-Marketplace (GeM) is an online portal where businesses can directly sell their goods and services to different government departments, PSUs, and organizations. To become a prominent seller on GeM, sellers have to undergo the Brand Listing process, which ensures that their products are of required quality and adhere to the compliance norms.
Brand listing on GeM is important for resellers, service providers, and manufacturers who wants to grow their business with government buyers. It supports vendors in developing credibility, promoting visibility, and facilitating a seamless process for achieving bulk orders. The procedure involves the submission of necessary documents, quality compliance, and approval by the GeM authorities before listing products under a known brand name.
With GeM being the preferred procurement platform for government purchases, having your brand listed can increase sales opportunities and help you gain several advantages. However, moving through the approval process can be complex, involving proper documentation and adherence to government rules.
At Professional Utilities, we make the Brand Listing on GeM Portal easy, and with our help, the process is hassle-free. From documentation to approval, our experts ensure that businesses list their brands with ease, giving them easy access to government tenders and procurement opportunities.
GeM refers to Government e-Marketplace which is an online portal developed for central and state government departments to buy goods and services. It is used to increase transparency, efficiency, and the rate of procurement. GeM provides features such as e-bidding, reverse e-auction, and demand aggregation, whereby the government user gets the best value for the monetary unit spent. The platform helps government departments to directly procure a variety of products and services and also helps the sellers to compete and make their products and services available in the market. GeM is one of the important reforms that has aimed at improving the framework of public procurement in India.
Listing your brand on the Government e-Marketplace (GeM) Portal offers several strategic benefits:
Registering your brand on the government e-marketplace (GeM) is crucial to tapping into government procurement opportunities. GeM streamlines the purchasing process for government departments and organizations. Here's a step-by-step guide:
To list your brand on the Government e-Marketplace (GeM), you need to provide the following essential documents:
Brand Listing on GeM portal is free of cost. However, sellers are required to submit a security deposit after registration on GeM portal. The deposit amount varies based on the seller's turnover.
| Caution Money Deposit | Fees (INR) |
|---|---|
| Less than 1 crore | Rs 5,000/- |
| Between 1 crore to 10 crore | Rs 10,000/- |
| More than 10 crore | Rs 25,000/- |
Professional Utilities offers a comprehensive range of services on the Government e-Marketplace (GeM), including:
Listing your business on the GeM platform enables you to access government procurement opportunities or tender offers. Sellers get benefits like better visibility, secured payment, and increased trust of the customers, which help them market their products to the entire country. The process of registration includes signing up for the seller account, the submission of the necessary documentation, the vendor’s evaluation, and listing the brand in the proper niches. There are no charges for brand listing but sellers are required to provide a performance bond depending on turnover. Professional Utilities offers hassle-free services such as GeM ID generation, profile generation, vendor evaluation, and brand listing for an easy experience when accessing GeM for anything.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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A Vendor Assessment is performed to determine the quality of a product or service. The assessment will be put into GeM ratings, and the product/service will then be designated verified, which is a filterable parameter that the buyer may utilize in their selection process.
To get approved for your brand, a seller needs to be a registered member on GeM portal, clear the vendor’s scrutiny, provide documents such as PAN, GST number, and financial statements, and ensure to activate the OEM panel before listing the brand.
GeM registration is free, but sellers must deposit a security amount based on turnover. Businesses with less than 1 crore rupee turnover pay ₹5,000, while those exceeding 10 crore rupee pay ₹25,000.
Being an online marketplace, GeM levies transaction charges based on the price of the order for which the seller receives the amount minus the transaction charges. Despite this, the charges vary to encourage a fair pricing model for a competitive procurement environment.
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